Films that move people.
Without moving a crew.
Craft in every frame.
Before AI. This is where we come from.
25 years of commercials, brand films and campaigns — shot on set, with crews and real budgets. That foundation is what we bring to every AI production today. The tools changed. The eye didn't.
001 / production
Story first.
Production method second.
We approach every project the way we always have — concept, script, visual direction, edit. The craft of filmmaking doesn't change when production moves to AI.
What changes is how we shoot. Some films are fully AI-generated. Others combine real footage with created environments, added locations or extended shots. We choose the approach that serves the idea — not the other way around.
The result is campaign-ready video that moves faster, costs less and adapts easily to new formats, markets or campaign needs.
01
100% AI production
Entire film produced with generative AI. No crew, no location, no studio. Fast, flexible and ideal for campaigns that need to move quickly or test multiple concepts.
02
Shot + AI extended
Real performances, real faces — placed in AI-generated environments or extended with generated shots. The best of both: authentic talent, limitless production design.
Filmed, AI-enhanced
Shot traditionally, finished with AI tools for colour, environment, extensions or VFX. Familiar production process, expanded possibilities at post.
002 / AI video production explained
What clients ask us.
What kind of films can you create with AI?
We produce AI commercials, brand films, campaign video and always-on social content. From hero films to social cutdowns. Some productions are fully generated, others combine live-action with AI. The approach depends on the idea and the level of realism required.
How long does an AI video production take
A short commercial can be delivered within a few days. Larger campaign films typically take 1–3 weeks. Hybrid productions with live-action follow a similar timeline to a traditional shoot, but faster — no location scouting, no casting delays.
Is it cheaper than a traditional production?
Significantly. Without crew travel, location hire, set builds and casting, AI and hybrid productions are a fraction of the cost of a traditional commercial. You get the same directing, editing and storytelling — without the overhead.
Can you use real talent, or only AI-generated people?
Both. We work with real actors, models and presenters, or create digital talent — or combine both in the same film. Real performances can be placed in generated environments, or AI characters can appear alongside real people.
What does the production process look like?
We start with concept and script. Then visual direction, storyboard and styleframes. After that we produce the film using AI, live-action or hybrid production. Editing, sound design and grading follow, just like in traditional filmmaking.
Can you create variations for different markets or formats?
Yes — and this is one of the biggest advantages of AI production. Cutdowns, new formats, language versions and campaign variations can be produced without reshooting. Once the visual language is defined, scaling it is fast.
Are the films delivered with commercial usage rights?
Yes. All films are delivered with full commercial usage rights, cleared for advertising, digital, social and broadcast. We don't use copyrighted footage or existing commercials as reference. Everything is produced specifically for your project.
How do you approach AI ethics in video production?
We don't reference existing films, directors or copyrighted work in our prompts. Visual direction comes from your brief, not from someone else's creative work. For productions using digital talent, we are transparent about what is generated and what is real.
Why work with GR8 instead of a traditional production company?
Speed, cost and flexibility — without giving up craft. We bring 25 years of commercial film production to every project. The directing, editing and storytelling remain exactly the same. What changes is that we can move faster, spend less and iterate more freely than any traditional production could.
003 / work
Films we made.
Watch, then brief us.
Commissioned and self-initiated work. Fully AI, hybrid and shot.
Every film is produced the same way — concept first, technology second.
ISHIWA Brand Film
A brand film about the patience behind a craft. No crew, no location — just a visual language built around material, light and stillness. Proof that AI-generated film can carry real emotion.
RELAX
A vibrant campaign film for Relax Amsterdam. 100% AI generated and designed as a scalable brand commercial.
Need campaign-ready stills alongside your film? See our AI photography.