
Industry
Fashion
Deliverables
AI Campaign Film
Storytelling
Year
2026
Location
Amsterdam
Read case study below
Ten women, ten prints, ten ways to move through Amsterdam. A campaign film produced with AI for Relax.
For the Amsterdam yoga brand Relax, we created a short film set across the city. Women move through canals, bridges and parks, each wearing a different printed legging. Ten women, ten prints, ten ways to move. The brief was simple: show Amsterdam and show as many leggings as possible.
To produce the film we combined photography with AI-driven image production. This allowed us to explore scenes, compositions and variations quickly while keeping the look and rhythm of a real film shoot.
The project shows how new production techniques are changing what’s possible. Films that once required large campaign budgets can now also be made by smaller brands with a clear idea and a smart production approach.






