GR8 Studio

Efficient. Creative. Striking

Gideon Rijnders

Founder / Creative Director

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Nord Studio

Designing the
future, today.

Emil Sørensen

CEO & Founder

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Don't be Beige. Be Color.

Don't be Beige. Be Color.

Industry

Fashion

Deliverables

AI Campaign Film

Storytelling

Year

2026

Location

Amsterdam

Read case study below

Ten women, ten prints, ten ways to move through Amsterdam. A campaign film produced with AI for Relax.

For the Amsterdam yoga brand Relax, we created a short film set across the city. Women move through canals, bridges and parks, each wearing a different printed legging. Ten women, ten prints, ten ways to move. The brief was simple: show Amsterdam and show as many leggings as possible.

To produce the film we combined photography with AI-driven image production. This allowed us to explore scenes, compositions and variations quickly while keeping the look and rhythm of a real film shoot.

The project shows how new production techniques are changing what’s possible. Films that once required large campaign budgets can now also be made by smaller brands with a clear idea and a smart production approach.